Digital Marketing Executive
Digital Marketing Executive
28-Apr-2023
Full Time
37.5
20,000-25,000
Finvoy Road, Ballymoney
· Work for a European Leader in our business field
· Gain job security in a growing Company
· Hybrid working opportunity after 6 months
· Flexible Working Opportunities
· Life Assurance
· Discounts from Christies Direct and Pet & Country
· Employee Assistance and Healthcare
· Auto-enrolments onto pension
· Opportunities to learn and grow with supportive teams
· Opportunities to travel to shows and trade events
· Social events
· Free parking
This role is carried out in support of the overall
marketing strategy and goals. This involves closely liaising with the rest of
marketing team to ensure content is of high quality, current, and in keeping
with our brand identity along with key KPIs for driving relevant traffic to the
website and increasing sales.
Duties of the role will include but are not limited
to:
· Writing engaging and persuasive marketing content and
contributing to long-term strategies for email and additional channels.
· Marketing communication testing and performance analysis to
measure customer engagement and determine actionable insights to enable
continuous optimisation of campaign performance.
· Thinking creatively about customers shopping habits and how
this can be influenced with personalisation across a variety of channels.
· Lead the creative delivery of all creative assets in response to the campaign brief and take responsibility for overall delivery.
· Take engaging product photos which are used for lifestyle photography and online product pages.
· Ability to edit video material for use on YouTube, Social Media or within the website.
· Various tasks as requested by Management.
Essential Criteria
· Formal qualification in marketing or a marketing related
discipline, or 3+ years’ experience in a dynamic marketing environment.
· Demonstrable experience in managing relationships with
outside agencies.
· Excellent communicator with a flair for the written word
and an eye for good design.
· Comfortable and confident in managing relationships at all
levels with people inside and outside of the business.
· Video editing and photography skills
· Able to work alone or in a team as the task at hand
requires.
· Confident user of Microsoft Office.
· Willing and able to bring ideas – a creative marketer.
· Creative thinking and commercially astute with ability to
manage budgets while optimising results.
· Analytical skills and the ability to manipulate data to
produce meaningful information.
·
Understanding of
the pet/grooming industry
· Adobe CS experience
· Experience of using Salesforce Marketing Cloud
· Demonstrable experience in paid digital advertising to
include PPC and Paid Social ads.
In the case of a
high number of applications, Christies Direct Ltd, reserves the right to
shortlist based on desirable criteria.